Social media cijfers, feiten en statistieken

Voor een lezing voor het Honours Program van de Rijksuniversiteit Groningen over social media, was ik (zoals zo vaak) weer op zoek naar feiten en cijfers met betrekking tot social media. Aangezien de ontwikkelingen in het social media landschap razendsnel gaan, kan ik dan ook niet aankomen met cijfers uit 2008. Het blijft echter lastig cijfers te vinden dus voor iedereen die tussen nu en 3 maanden feiten en cijfers nodig heeft, hier een opsomming van lukrake weetjes die ik aantrof afgelopen week. Er zitten “algemeen bekende cijfers” tussen, maar ook resultaten van onderzoeken waar je nog niet bij stil hebt gestaan.

Social media en bedrijven

Een lijst met weetjes uit 2010 (gevonden weetjes uit 2009 en ervoor heb ik dan ook weggelaten) die te maken hebben met “social media & business”. Om toch ook zelf iets toe te voegen aan deze schaamteloze copy/paste actie, heb ik er een aantal een ander kleurtje gegeven die me opvielen.

LinkedIn

• A new member joins LinkedIn approximately every second.
• Executives from all Fortune 500 companies are LinkedIn members
• 25% of FTSE 100 companies hire through LinkedIn
• 50% of Fortune 100 companies hire through LinkedIn
• Over half a million LinkedIn groups exist
• 66% of LinkedIn users are decision makers or have influence in the purchase decisions at their companies (decision-makers also tend to be more active on LinkedIn). (Anderson Analytics, 2008)
• LinkedIn now has 60 million users, of whom about half are international. (TechCrunch, 2010)
• LinkedIn claims that InMail is 30 times more likely to produce a result than a cold call.(LinkedIn, 2010)

Facebook

• People spend over 500 billion minutes per month on Facebook
• The average user is connected to 60 pages, groups and events
• 1,5 miljoen fanpages van lokale bedrijven
• 5,3 miljard geregistreerde fans van fanpages
• Coca Cola heeft bijvoorbeeld meer dan 14 miljoen fans
• Every month, more than 70% of Facebook users engage with Platform applications
• More than 550,000 active applications are currently on Facebook Platform
• More than one million websites have integrated with the platform and over 150 million people engage with Facebook on external websites each month
• There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
• The average Facebook user spends 55 minutes each day on Facebook. (Facebook, 2010)
• The average user becomes a fan of two pages each month. (Facebook, 2010)
• The average user clicks the “like” button 9 times each month. (Facebook, 2010)
• As of July 2009, more than five million Facebook users update their status each day. (Econsultancy 2010)
• More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month on Facebook. (Facebook 2010).
• There are more than 100 million active users currently accessing Facebook through their mobile devices. (Facebook 2010)
• People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. (Facebook 2010)
• Around 250 million users log onto Facebook on a daily basis. (Econsultancy 2010)
• A Facebook fan can be worth about $136.38. (Syncapse, 2010)
• Fans are 28% more likely than non-fans to continue using a brand. (Syncapse, 2010)
• Fans are 41% more likely than non-fans to recommend a fanned product to their friends. (Syncapse, 2010)
• An active fan may participate with a brand thirty times and make ten recommendations in a year. (Syncapse, 2010)
• On Facebook when someone “likes” a brand’s Facebook page, purchase intent increase 4x versus a regular Facebook ad, and there is a 24% increase in the number of users engaging with a Facebook ad campaign due to the social ads. (Nielsen and Facebook, 2010)
• A Facebook friend referral makes two-thirds of US Facebook users more likely to purchase a product or visit a retailer. (eMarketer and Morpace, 2010)
• More than one million developers and entrepreneurs from more than 180 countries are on Facebook. (Facebook 2010)
• Fan pages are used by 41% of US Facebook users to display their favorite products. (eMarketer and Morpace, 2010)
• 52% of social networkers had friended or become a fan of at least one brand. (Anderson Analytics, 2009)

YouTube

• There are more than two billion views on YouTube each day
• 24 hours-worth of video content is uploaded every minute
• 46 years-worth of YouTube content is watched each day on Facebook
• The average user spends a quarter of an hour each day on the site
• 70% of YouTube’s traffic comes from outside the USA
• The site is monetising more than a billion video views each month
• 94 of AdAge’s 100 top advertisers have executed YouTube campaigns
• The number of advertisers running display ads across YouTube has increased by around 1,000% in 2009

Twitter

• Meer dan 156 miljoen gebruikers
• 5,4 miljard updates per maand
• 31% volgt een merk/bedrijf
• 7,8 miljoen merk aanbevelingen per maand
• 75% of Twitter traffic is generated from outside of twitter.com
• A quarter of Twitter users have no followers
• 65% of the world’s top 100 companies have a twitter account
• Twitter’s search engine gets more than 600 million queries a day. Monthly, this is proportionately more than Bing and Yahoo.
• There are more than 70,000 applications currently using Twitters API
• The number of tweets per day is constantly growing, from 35 million tweets per day in February 2010 to 65 million tweets per day in June 2010. (Econsultancy 2010)
• A projected 26 million people use Twitter – 15.5% of adult internet users are on Twitter. (Twitter, 2010)
• The number of daily Tweets has grown more than twenty-fold in the past year, from about two million a day in January, 2009 to nearly 50 million a day in January 2010. (Twitter)
• The median age of a Twitter user is 31. (Pew Internet and American Life Project, 2010)

Overige weetjes

• When asked what sources “influence your decision to use or not use a particular company, brand or product” 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence. (Harris Interactive, June 2010)
• 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)
• The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. (Keller Fay, WOMMA, 2010)
• Consumer reviews are significantly more trusted — nearly 12 times more — than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO. (eMarketer, February 2010)
• In a study conducted by social networking site myYearbook, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision. (Click Z, January 2010)
• 83% of all holiday shoppers are influenced by customer reviews. (ChannelAdvisor “Consumer Shopping Habits Survey”, August 2010)
• High product rating will increase likelihood of purchase for 55% of consumers. (eConsultancy, July 2010)
• Availability of product ratings was a factor for 59% of UK shoppers, as was the availability of user-generated or consumer product reviews (57%). (eConsultancy, July 2010)
• Rubbermaid found that, when they added reviews to their free-standing inserts (ads included in newspapers), conversion for the coupons increased by 10%. (Rubbermaid Case Study, April 2010.)
• User Generated Content is a key to long tail user engagement. (Internet Retailer- 1800Flowers Presentation, June 2010)
• Social Media in the UK: A visitor coming from a social media site is ten times more likely to make a purchase online than an average visitor- 7% vs 71%. (Simply Zesty, 2010)
• Majority of consumers (74%) rely on social networks to guide purchase decisions. (Gartner, July 2010)
• The highest performing businesses use consumer insights in 80% of sales and merchandising (GOOD Magazine, March 2010)
• 86% of US online retailers have Facebook fan pages. (GOOD Magazine, March 2010)
• The average UK shopper spent £1,102 online in 2009, and the UK overall spent £38bn – more than any other European nation, accounting for almost a third of all online sales in Europe. Online shopping also made up 10 per cent of all retail sales in the UK. (The Independent, February 2010)
• Security can’t just block the use of social networking sites anymore. The benefits, including low-cost ways to recruit employees, distribute marketing materials, and enable employee networking, are simply too great. (Security for Business Innovation Council, 2009) (hoewel 2009, vond ik deze persoonlijk erg interessant)
• 30% of businesses surveyed say they’re likely to implement a digital allowance stipend program within two years to fund employees’ purchases of mobile or social networking devices. (CIOinsight 2010)
• Nearly 25% of tech-savvy employees are using blogs and professional online communities for business purposes. (CIOinsight 2010)
• 66% of large organizations surveyed said they were concerned or very concerned about maintaining compliance while enabling social sites. (Forrester, 2010)
• Less than 50% of employers allow their employees to access enterprise applications via smart phones, despite the growing popularity of the devices. (CIOinsight 2010)
• Only 1 in 7 companies has a formal process associated with adopting consumer-based social networking tools for business purposes. (Cisco, 2010)
• Only 1 in 5 participants identified any policies in place concerning the use of consumer-based social networking technologies in the enterprise. (Cisco, 2010)

Voornaamste online bronnen:

http://www.bazaarvoice.com/resources/stats
http://letusbesocial.co/social-statistics/
http://www.slideshare.net/PresentationAdvisors/social-media-for-business-5456817

http://wisdomlondon.wordpress.com/2010/11/16/social-media-statistics-good-stuff-ive-found-recently/
http://www.dannydemichele.com/social-media-statistics/
http://insights.socialware.com/social-media-stats.html

(Geschreven door Godfried van Loo, Creative Director & Founder Yocter b.v.)